Law Square attorneys advised on the sale of Boris Agency to the Wasserman group

on Jun 6, 2018 in News

On 31 May, Wasserman, the US headquartered global sports, marketing and entertainment agency, acquired Boris Agency, a well-reputed Belgian experiential marketing and brand activation agency. Law Square is proud on having advised the owners of Boris Agency throughout the acquisition process and on having fulfilled post-deal management consultancy roles in conjunction with PwC, who advised the sellers on the financial aspects.

The acquisition extends Wasserman’s European presence in activations, partnerships and talent to serve clients. Boris Agency’s clients will benefit from access to Wasserman’s global network, resources and relationships in the marketing, entertainment and sports sector.

Law Square’s services included drafting/negotiating the transaction contracts. Should you have any questions regarding Law Square’s M&A practice for your project, feel free to contact the deal team on this transaction : Pierre Queritet, Lead Attorney/Advocaat Vennoot, and Stijn Vanbaelen, Associate M&A.